Mr. Ellie Pooh journals are 100% recycled. They are made up of 30% fiber from elephant dung and 70% recycled paper. No trees or toxic chemicals are used in our paper making process. We only use all-natural vegetative binding agents, along with water-soluble salt dyes for coloring. Mr. Ellie Pooh’s papers are handmade, acid-free, and as organic as it gets!